Every so often, we come across a rewards program that is so innovative and cool that we just have to share it with our friends. One of my favorite stores to shop, Express, has come out with a rewards program that does just that. It’s called Express NEXT. While the NEXT program isn’t new to the company as they have always offered it for their credit card holders, it is new for the everyday customer that doesn’t wish to have a credit card. The NEXT program is entirely free, you even get to carry around a cool flashy card that gets sent to you in the mail. No, it’s not a credit card either, though their credit card line still exists with the program.
With Express NEXT, members are rewarded for purchases that they make in store, but that’s not the only way you get rewarded. With Express NEXT, members can get rewarded by what they do on their social media accounts! Members of the program can take pictures and upload them to sites such as Facebook, Twitter, and Instagram and earn points for it. It’s an entirely new way to look at rewards program, and Express has certainly taken a leadership role in brand loyalty and with how customers are rewarded in the social media age.
Stop by your local Express store to get started!